Have you ever bought a product because it looked better than another? Of course you have, everyone has done it at some point in their life. Odds are, similar products are out there that happen to be just like yours, same pricing and everything. Your design is what will set your products apart from its competition.
First impressions matter
Graphic design is important when it comes to making a good first impression. Think about it, when you hear about a new brand you probably research it a little bit and go to their website. The way your site is designed will say a lot about your brand. Or, think about when you are talking to someone and they give you their business card; even the way their card is designed is important in making a first impression.
Makes your brand memorable
There have probably been several times where you can’t remember the name of a brand, but can describe their packaging or colors, or some sort of design element that sticks with us. That’s why it’s important to add a distinct design technique such as color, texture, or packaging to ensure that your brand stays memorable. Who cares if a customer can’t remember your name, at least they will remember what you look like when they are shopping!
Helps convey your information
You know the common saying “a picture is worth a thousand words”? It’s true. Most of the time words cannot effectively convey information, but a well-designed graphic can. Let’s face it, most people don’t want to read something would rather look at an image if it can provide them with all of the information they need.