If employees enjoy their work, see the purpose, or their work helps them achieve their professional goals, then they will be more motivated. The culture of a company can help influence these three things to create motivation. Think back to a time where you had to do something that you did not enjoy - maybe it was a task at work or maybe it was having to clean your room as a kid. Since you were doing something that was not enjoyable, you were not motivated. The same thing happens at work. If employees are motivated, then they are more than likely to go the extra mile when working, which will generate positive outcomes for the company and attract new employees.