One of the main reasons why reviews are so important is because they can help increase sales. People trust online reviews and are more likely to purchase something and spend more with a company if there are positive reviews about it. There has probably been a time where you were looking at a product or service and went to look at the reviews and there were none. Odds are you probably didn’t buy that product or service. No one wants to waste their money on something that no one has tried yet. Reviews give people the information they need to decide if they actually want to purchase your product or service
Online reviews are the place where consumers can go to express their feelings towards your company. Being able to see what consumers think about your company always helps. It doesn’t matter if they are good or bad because they help you learn what consumers like or dislike. They will tell you if you are doing a good job, or what you are doing wrong and how you can make changes to improve. This allows you to then better understand and serve your consumers. If there happened to be any bad reviews, you can quickly resolve any issues they had, creating a positive consumer experience. The positive reviews will allow you to see what you should continue doing.
Positive reviews can increase your website's visibility. The more people that talk about your brand online, the more visible it will become on sites such as Google or Yahoo. Being more visible online means there is a higher chance that your sales will increase. You want your site to be more visible because typically, consumers will click the first couple of websites that pop up right away. If you aren’t as visible, then consumers would have to search a little deeper to find it and that may seem like a waste of time for them.