With today’s technology, word of mouth may seem like a thing of the past. However, word of mouth is still relevant today and it continues to be just as powerful. The internet makes it so much easier for people to let others know about their experience with a company. Online reviews are pretty much today’s word of mouth marketing. Review generation is getting more customer reviews for your company on sites such as Facebook, Yelp, Google, and many more. Generating these reviews is very important. The more reviews your company has (hopefully they are positive ones) the better, because they can make or break your company.
One of the main reasons why reviews are so important is because they can help increase sales. People trust online reviews and are more likely to purchase something and spend more with a company if there are positive reviews about it. There has probably been a time where you were looking at a product or service and went to look at the reviews and there were none. Odds are you probably didn’t buy that product or service. No one wants to waste their money on something that no one has tried yet. Reviews give people the information they need to decide if they actually want to purchase your product or service
Online reviews are the place where consumers can go to express their feelings towards your company. Being able to see what consumers think about your company always helps. It doesn’t matter if they are good or bad because they help you learn what consumers like or dislike. They will tell you if you are doing a good job, or what you are doing wrong and how you can make changes to improve. This allows you to then better understand and serve your consumers. If there happened to be any bad reviews, you can quickly resolve any issues they had, creating a positive consumer experience. The positive reviews will allow you to see what you should continue doing.
Positive reviews can increase your website's visibility. The more people that talk about your brand online, the more visible it will become on sites such as Google or Yahoo. Being more visible online means there is a higher chance that your sales will increase. You want your site to be more visible because typically, consumers will click the first couple of websites that pop up right away. If you aren’t as visible, then consumers would have to search a little deeper to find it and that may seem like a waste of time for them.
It is important to try and generate as many reviews as possible. This can be done by asking customers to rate and review your company, feedback forms, engaging customers online, and many other ways. Reviews can be very beneficial even if there are some that are negative. There is always something that you can learn from reviews that can help improve your company.